Privacy Policy

1. Information We Collect

We may collect personal and non-personal information from users in order to provide a smooth shopping and browsing experience.

Personal Information

The information collected may include:

• Full name
• Email address
• Mobile number
• Billing and shipping address
• Order and transaction details
• Communication preferences
• Information voluntarily submitted through forms, enquiries, subscriptions, or customer support interactions

Non-Personal Information

We may also automatically collect certain technical and usage-related information, including:

• IP address
• Browser type and version
• Device information
• Geographic location
• Pages visited on the website
• Time spent on pages
• Referral URLs and browsing behaviour

This information helps us improve website functionality, user experience, and overall service quality.

2. How We Use Your Information

The information collected may be used for the following purposes:

• Processing and fulfilling orders
• Managing payments and transactions
• Coordinating shipping and delivery
• Responding to customer enquiries and support requests
• Sending order updates and service-related communication
• Improving website functionality and user experience
• Analysing website performance and customer behaviour
• Sending promotional emails, newsletters, offers, or marketing communication where permitted
• Preventing fraudulent transactions or misuse of the website

3. Cookies and Tracking Technologies

The website may use cookies and similar tracking technologies to enhance user experience and analyse website performance. Cookies may be used to:

• Remember user preferences
• Improve website functionality
• Measure website traffic and performance
• Support advertising and remarketing activities
• Personalise user experience

4. Sharing of Information

Rituva does not sell, rent, or trade personal information to third parties. Personal information may be shared with trusted third-party service providers strictly for operational purposes such as:

• Payment processing
• Shipping and logistics
• Website hosting and maintenance
• Analytics and performance tracking
• Marketing and communication support

These third parties are authorised to use the information only as necessary to provide services on behalf of Rituva. We may also disclose information where required under applicable law, legal process, governmental request, or to protect the rights, safety, and integrity of the business or its users.

5. Marketing Communication

Users who subscribe to newsletters or promotional communication may receive updates regarding product launches, offers and promotions, brand updates, and educational or skincare-related content.

Users may opt out of marketing communication at any time by using the unsubscribe link provided in emails or by contacting us directly. Transactional communications relating to orders, delivery, and account activity are not subject to this opt-out.

6. Data Security

Rituva implements reasonable technical and organisational measures to safeguard personal information against unauthorised access, misuse, disclosure, or loss. While we strive to protect user information, no method of electronic transmission or storage can be guaranteed to be completely secure.

7. Product and Recommendation Disclaimer

Any skincare guidance, recommendations, routines, or informational content shared on the website are intended for general informational and research purposes only. Results may vary depending on individual skin type, environmental conditions, lifestyle, and usage consistency.

8. Third-Party Links

The website may contain links to external websites or platforms operated by third parties. Rituva is not responsible for the privacy practices, policies, or content of such external websites.

9. Changes to This Privacy Policy

Rituva reserves the right to update or modify this Privacy Policy at any time with prior notice of at least 7 (seven) days to registered users via their registered email address. Any changes will be updated on this page along with the revised effective date. Users are encouraged to review this page periodically.

10. User Rights

In accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable Indian law, users are entitled to the following rights with respect to their personal data:

• Right of Access: Users may request information regarding what personal data Rituva holds about them and the purposes for which such data is processed.
• Right to Correction and Erasure: Users may request correction of inaccurate personal data or erasure of personal data that is no longer necessary, subject to applicable legal obligations.
• Right to Withdraw Consent: Where processing is based on consent, users may withdraw their consent at any time without affecting the lawfulness of processing carried out prior to such withdrawal.
• Right to Grievance Redressal: Users have the right to lodge a complaint with Rituva’s Grievance Officer and, if unresolved, with the Data Protection Board of India.

To exercise any of the above rights, users may contact the Grievance Officer at the details in Clause 12 below. Rituva shall respond to requests within 30 (thirty) days of receipt.

11. Data Retention

Rituva retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. Retention periods are determined based on the nature of the data and applicable law. Upon expiry of the relevant retention period, personal data is securely deleted or anonymised.

12. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy, users may contact the designated Grievance Officer:

Grievances will be acknowledged within 48 (forty-eight) hours and resolved within 30 (thirty) days of receipt. If unresolved, users may approach the Data Protection Board of India.